As part of its series of tyre-workshop seminars, on 24th October Membat stopped off in Naples, Italy, to present details of its tyre catalogue and to offer support and training. Partnering with its Italian distributor, Orefice Distribuzione Pneumatici , Membat invited workshop-customers to the seminar to provide free training and technical guidance on the specific technical features of the range, and to share the latest TÜV SÜD test results.
After an introduction to the company by the CEO, Natan Banyeres, Nicola Izzo, Sales Manager for Italy, had the opportunity to explain the different products in the portfolio before André Moritz, R&D and Quality Control Director, shared the very positive results of the test performed by TÜV SÜD in Germany, in which Membat’s outperformed some of Europe’s leading brands in a range of tests. In fact, the tests were so successful that Membat has decided to share the results with as many of its customers as possible, in as many countries as possible, all over the world.
So far the seminars have been a great success. According to Natan, “Our customers are asking for these seminars to help them better understand the quality of our products. They have been a great tool so far and our intention is to keep running them. People appreciate what they learn about our tyres—from our engineer André—and we really believe that being close to our customers is the key to growing our brand and business together”.
This is now the fifth such seminar since the first one took place in Santiago de Compostela in June. The aim is to equip distributors and workshops with the information they need—including details of the outstanding test results—so they can make better-informed recommendations to customers.
If you would like to attend one of our seminars, the next in the series will be taking place in Taiwan, with details to follow. If you cannot make it to Taiwan, please feel free to check out the highlights of a recent seminar, or contact us to organise one in your region.